summary
Strong, versatile writer with right blend of creativity and marketing know-how to create pieces to engage readers and make an impact. Brings passion, energy, and a deep focus on meeting audience needs to each written piece, with a keen eye toward delivering measurable results.
professional experience
ERNST & YOUNG LLP – Cleveland, Ohio 1990-2009
Ernst & Young is one of the Big Four accounting firms and one of the largest professional services organizations in the world.
Marketing Writer (2000-2009)
Created a wide portfolio of feature stories, web copy, ads, brochures, direct mail, and videos for a variety of national audiences after being promoted from within in-house agency.
web
- Composed home page flash teasers for www.ey.com/us to rev up interest and drive readers to site content. Also created landing pages for sub-sections of the site.
- Authored digital content on Sponsorships & Events pages. Sponsorships included conferences sponsored with Fortune magazine, World Economic Forum, sponsored golfers and the US Olympic Ski Team.
- Co-developed Welcome Wire e-newsletter to keep new hires with delayed start dates engaged with the latest Ernst & Young news. From the first issue, web analytics measured a 50% open rate — a healthy response that has been maintained.
- Shaped copy for e-marketing of EY Insight recruiting tool, which shows, in a fun, day-in-the-life perspective by real staff, what it’s like to work at Ernst & Young.
- Conceived copy for intaeractive recruiting promotions on YouTube and Facebook including polling questions and contests to drive recruits’ interest in joining Ernst & Young.
- Edited popular “Road to Palm Springs” series on ey.com featuring entrepreneurs vying for Entrepreneur Of The Year award, including managing writers, editing and fact checking stories, obtaining management approvals and leading production with web team.
print
- Interviewed CEOs of billion dollar companies from coast to coast for the Ernst & Young Entrepreneur Of The Year magazine. Winners have included Howard Schultz of Starbucks Corp., Pierre Omidyar of eBay, Inc., and Jeff Bezos of Amazon.com.
- Achieved go-to writer status for Recruiting & Lifelong Relationships Group through seamless service and consistently delivering quality content. Managed full editorial schedule, requiring imaginative writing and premium time management skills.
video
- Crafted videos for the Entrepreneur Of The Year awards gala that were shown as nominees in each category were announced, similar to the Academy Awards shows.
Direct Mail Coordinator (1990-2000)
Counseled clients, coordinated direct mail programs, executed special projects and analyses and supervised one direct report.
- Created business publication sales program that led to a spin-off of the core company.
- Designed business case and costs/benefits analyses for direct marketing functions.
- Managed intense schedule of client and prospect thought leadership mailings with vendors.
- Procured and negotiated direct mail project bids and managed vendor relations.
- Managed design of database with 200,000 C-suite names, and $1 million postal budget.
- Wrote feature stories for employee magazine, Focus.
- Supervised one direct report, including making assignments, and conducting reviews.
JOHN KLEIN & ASSOCIATES – Cleveland, Ohio 1988-1990
John Klein & Associates was a well-known direct marketing agency in Cleveland for many decades. Precision Printing purchased the company in the 1990s.
Account Representative (1988-1990)
Counseled clients, coordinated direct mail programs to achieve clients’ communications goals.
- Managed relationships with clients in a wide array of industries.
- Counseled clients and coordinated direct mail to achieve communication goals.
- Negotiated graphics, data entry, data processing, and production deadlines to optimize results.
- Wrote in-house direct mail promotional pieces.
education
B.A. Journalism, Ohio State University – Columbus, Ohio
Vice President of Capstone, a business program for liberal arts majors
awards
Lake Communicators APEX Gold Award
2009 — Profile of Red Hat, Inc. Chairman Matthew Szulik
IABC Vision Award of Excellence
2002 — Profile of Three Guineas Fund CEO and Founder Catherine Muther
IABC Vision Award of Merit
2009 — Profile of Red Hat, Inc. Chairman Matthew Szulik
2008 — Welcome Wire e-newsletter for new hires
2008 — Entrepreneur Of The Year Retail & Consumer Products Finalists videos
2005 — “Webcast Adds Power to War on Cancer.”
IABC Vision Honorable Mention
2005 — Profile of Curves, Inc. CEO Gary Heavin
2004 — Profile of Ernst & Young managing partner Julie Kunkel
2003 — Profile of Luigino’s, Inc. CEO Jeno Paulucci
skills
- Adobe Dreamweaver
- Microsoft Office Suite
